Richa Kar, 

Kar was a retail specialist with SAP in Bangalore when she witnessed an astonishing 60% spike in Victoria’s Secret sales during the 2011 Valentine season. In six months, Zivame was born. The company is in line to cross 500,000 customers by the end of this fiscal, with a quarter of the revenue coming from tier III cities. Kar is prouder to have brought mass acceptance to the category with Zivame’s first television ad campaign that showed women in all age groups talking bras. The ads educated customers and took the category beyond the ‘desire’ or ‘taboo’ attributes traditionally associated with lingerie. Kar, who keeps fit with Muay Thai, a combat sport, is now gung-ho on mobile: 40% of Zivame’s traffic already comes from mobile, even before it launches an app.