opinion The brand manager’s refresher guide for the next decade Today, consumers are pushing brands to not only deliver on promise, but also create meaningful experiences and change the way they live. By Rutu Mody Kamdar
opinion Nurturing a brand: Lessons from motherhood Whether it’s kids or brands, they need time, attention, and nurturing. By Rutu Mody Kamdar
opinion The evolution of Indian women as consumers It’s high time that marketers and advertisers ditch misrepresenting women By Rutu Mody Kamdar
