opinion B2B branding strategies: Complex, but necessary B2B firms involve multiple stakeholders, complex processes, and heavy transactions, making its branding important, but far more complicated. Here’s a way to do it. By Lopamudra Roy , Praveen Punia AND S. Arunachalam
opinion Managing businesses during Covid-19 Five creative strategies to stay ahead of the pack during these torrid times. By Lopamudra Roy AND S. Arunachalam
opinion OTC drugs: Can pharma move fast-enough? With a strong distribution network, FMCG companies are shifting gears and preparing to cater to the needs of a more health conscious rural population with OTC medical products. By S. Arunachalam AND Meenakshee Sinha
