Rama Bijapurkar’s Customer in the Boardroom (SAGE Publications) is a must-read in
the maturing marketplace that is India, where products are increasingly finding it difficult to stand out. The 260-page book shows the way in which companies can rise to the challenge. It is a timely reminder that beyond flashy growth numbers there is no substitute to understanding the people they are selling to. While the writing turns textbook-like on occasion, the examples sprinkled generously (many from Bijapurkar’s day job as a strategy consultant to some of India Inc.’s biggest names) make up for it.
Ideas
Anirudh Pratap Singh: Leading Technical Innovation at Payomatix
Bontress Pro+: Clinically-Tested Scalp Serum Promising 12,000 New Hair Follicles and Reduced Hair Fall
Bontress Pro+ demonstrates a visible increase in hair density, reversing hair fall in just 28 days.
Enabling clients to act with human insight at superhuman speed
"How Free Are You?” Trust Wallet’s Brand Film Explores Ownership In The Web3 Era
The film’s central theme is ownership—specifically, how blockchain and decentralised finance (DeFi) enable control over financial assets without intermediaries
Ideas
Anirudh Pratap Singh: Leading Technical Innovation at Payomatix
Bontress Pro+: Clinically-Tested Scalp Serum Promising 12,000 New Hair Follicles and Reduced Hair Fall
Bontress Pro+ demonstrates a visible increase in hair density, reversing hair fall in just 28 days.
Enabling clients to act with human insight at superhuman speed
"How Free Are You?” Trust Wallet’s Brand Film Explores Ownership In The Web3 Era
The film’s central theme is ownership—specifically, how blockchain and decentralised finance (DeFi) enable control over financial assets without intermediaries