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MOSTPOWERFUL WOMEN

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Anita Dongre, 

Founder, House of Anita Dongre
age: 54
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Last year, Dongre planted her flag in Soho, New York, with the launch of her Grassroot store. Back home, the fashion house expanded its footprint by almost 50%, taking the total to 291 stores—through a combination of self-run and franchises. One of those is a flagship 10,000 sq. ft. shop in Qutub Garden, South Delhi. There’s more. Despite her expertise, she doesn’t want business decisions to be based on intangibles. Instead, she has set up an inhouse analytics and CRM system to study trends.
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