Prabha Parameswaran, 

It may not be the beginning of a dental revolution, but the steady 15% growth of the oral care market in India is promising. Colgate-Palmolive is the undisputed leader in this category, with 54.6% of the market. But Parameswaran is not content with this. She’s going to face stiff competition from Procter & Gamble, which is preparing to launching Oral-B toothpaste. Colgate’s annual revenue stands at Rs 3,325 crore, but analysts reckon that, thanks to its efficient cash management system, the company needs just Rs 30 crore in its kitty to keep the business going.