BUILDING on successes of FY22 when it was Adobe’s Market of the Year in Asia-Pacific region, Adobe India has made rapid client acquisitions in the past 12 months. The list includes giants such as HDFC Bank and Kotak Mahindra in banking, Air India and Vistara in aviation and Maruti and Tata Motors in automobiles.
Leading the charge is Prativa Mohapatra, the first woman at the helm of affairs at Adobe India. Mohapatra’s team was a vital cog in Adobe’s global performance in 2023, which saw the company rake in revenues of $19.4 billion as against $17.6 in 2022. She personally oversees three critical pillars—Adobe Experience Cloud, Adobe Creative Cloud and Adobe Document Cloud.
At the heart of Adobe is the power of generative artificial intelligence (GenAI). “Gen AI is no longer a thing for the future. It is here and now,” says Mohapatra. Adobe is walking the talk by embedding GenAI in most products. The imminent launch of India Experience Platform Data Centre (by the end of 2024) will provide access to Adobe’s Experience Platform-based applications to domestic clients, paving the way for a paradigm shift in personalised customer experiences. — Akshat Mohan