Renu Sud Karnad, 

The government has given a boost to HDFC with its ambitious ‘housing for all by 2022’ plan. Karnad has steered the housing finance company as it launched a slew of products aimed at this scheme. Other events that have spurred the launch of tailored products include the Seventh Pay Commission, which led HDFC to offer special deals for public sector and defence personnel. There’s also a product for the selfemployed in the unorganised sector, an untapped customer base, as well as programmes targeted at non-resident Indians.