Sangeeta Pendurkar, 

She ensures India wakes up to a healthy breakfast every day. That’s no cakewalk, given that the Indian breakfast is a hard-set cultural mindset to shift. “It’s the job of any CEO to drive culture in terms of how it fits the products and services,” says Pendurkar. The urban consumption trend has doubled over the past year, Pendurkar says, pointing out that Kellogg India’s market share is about 70% of an industry that’s worth about Rs 500 crore. “For the parent company, which is more than a 100 years old and sells its products in 180 countries across the globe, India is a market for the future,” she says. But the breakfast bowl here is quite full. Multinationals such as Nestlé, and new domestic retailers such as the Future Group, are eyeing a slice of the pie. Pendurkar has reintroduced Kellogg’s Chocos and Heart to Heart Oats, and increased the portfolio of products in the Rs 10 category. Though Kellogg is the market leader in the cornflakes segment, it will be the smaller oats cereal segment that will challenge Pendurkar.