The gold standard of branding
Step into the world of excellence with the 2nd Edition of Brand of the Year 2023, where the unparalleled success stories of brands making a difference came to the fore
Step into the world of excellence with the 2nd Edition of Brand of the Year 2023, where the unparalleled success stories of brands making a difference came to the fore
The pandemic has seen consumers opting for trusted legacy brands, says Sanket Ray of The Coca-Cola Company, adding that the company’s core strength is its brands.
More compassionate brands will find favour amongst consumers in the longer term.
Today, consumers are pushing brands to not only deliver on promise, but also create meaningful experiences and change the way they live.
Bain and Co. partner says the middle- and lower-income group households will form a majority of the buying population in the next 12 years.
Whether it’s kids or brands, they need time, attention, and nurturing.
LIC is the first and the only Indian company to feature among the top-seven in the Brand Trust Report by research firm TRA.
Word-of-mouth publicity from employees is being leveraged by companies across the world to raise their business profile.