The gold standard of branding
Step into the world of excellence with the 2nd Edition of Brand of the Year 2023, where the unparalleled success stories of brands making a difference came to the fore
branding
July 2023
August 2022
April 2021
June 2019
September 2018
Coca-Cola India's defences against rise of regional brands
The pandemic has seen consumers opting for trusted legacy brands, says Sanket Ray of The Coca-Cola Company, adding that the company’s core strength is its brands.
B2B branding strategies: Complex, but necessary
B2B firms involve multiple stakeholders, complex processes, and heavy transactions, making its branding important, but far more complicated. Here’s a way to do it.
Nurturing a brand: Lessons from motherhood
Whether it’s kids or brands, they need time, attention, and nurturing.
The mirage of consumer anger and brand punishment
Consumers today exercise their power to punish brands for their misdeeds. While this may be true to some extent, it is only a partial truth.
