India’s sport industry: 2023 revenue up 11% to ₹15,766 cr; cricket main driver
Sponsorship spends surged to ₹7,345 crore in 2023, a 24% increase over 2022; overall media spends almost unchanged at ₹7,494 cr
Sponsorship spends surged to ₹7,345 crore in 2023, a 24% increase over 2022; overall media spends almost unchanged at ₹7,494 cr
In addition to these, the ministry has also blocked 19 websites and 10 apps (seven on Google Play Store, 3 on Apple App Store).
The OTT platform has the highest number of originals, shows and movies in various stages of development in India.
OTT streaming has also broadened audience bases for sports.
Industry experts believe there is no clarity on the issue of objectionable content
Almost all the platforms are especially careful about content acquisition, which is close to 80% of their overall costs
Bhatt says that mainstream content should appeal to a wider audience, like a family, whereas OTT platforms are better for intimate storytelling—which can cut across geographies and diaspora
Mediocre content, the surge in OTT platforms, short-form videos, and the rise of regional cinema, especially the South, have dented the age-old Bollywood ‘craze’.
Why is Netflix, despite being the industry pioneer, facing problems in the country? Is it due to lack of understanding the Indian audience?
Harnaaz Kaur Sandhu and future pageant winners could be looking at careers vastly dissimilar to their predecessors as the entertainment industry goes digital.