Venkat Times It Right For Titan’s Global Foray
Titanian chalks out plan to take India’s lifestyle brand international, this time with greater firepower and an eye on the Indian diaspora.
Titanian chalks out plan to take India’s lifestyle brand international, this time with greater firepower and an eye on the Indian diaspora.
In the two decades since its formation in 1984, Titan had a dream run, not only becoming the market leader in India but also securing a place among the world’s top five watchmakers. But with big global names fast encroaching on its home turf and the very idea of a watch mutating, the company now has to catch up.
It is the fifth-most valuable company in the Tata group. Now what to do with all the cash it’s throwing up?