Eyewear sellers on the web, such as LensKart and 99lens, are challenging the brick-and-mortar types, such as GKB Opticals and Titan Industries, to a duel online. According to market researcher Euromonitor, sales of spectacles and contact lenses in India have risen from Rs 5,466.8 crore in 2007 to Rs 19,372.3 crore in 2012. Going online improves brand visibility and helps traditional-format companies expand their customer base. Peyush Bansal, CEO and founder, LensKart, says, “More than 50% of our customers come back [for repeats] in less than six months.” Going forward, differentiation will be key, says Alokedeep Singh, head of e-commerce, Titan. GKB Opticals has developed a software to try out frames online while Titan Eye+ has started online eye testing.
Top Stories
More FromEnterprise
Prosus writes off Byju's stake, cites growth in PayU and Swiggy
Some popular Indian brands in which Prosus has invested include BYJU'S, DeHaat, Good Glamm Group, Meesho, PayU India, Pharmeasy, and Swiggy.
Krishna Ella's Sapigen, Science Ministry partner for malaria, Covid-19 nasal vaccine
Technology Development Board and Bharat Biotech will put in ₹200 crore each to create a continuous corpus of ₹400 crore for the partnership project.
The Kashmir Files earns ₹60 cr in 5 days at box office
The film, which has been endorsed by prime minister Narendra Modi, racked up ₹18 crore on Tuesday.
EKI Energy, European oil & gas cos plan free stoves to reduce emissions
The company is in advanced discussions with some of the European oil and gas majors for partnering.
More FromEnterprise
Prosus writes off Byju's stake, cites growth in PayU and Swiggy
Some popular Indian brands in which Prosus has invested include BYJU'S, DeHaat, Good Glamm Group, Meesho, PayU India, Pharmeasy, and Swiggy.
Krishna Ella's Sapigen, Science Ministry partner for malaria, Covid-19 nasal vaccine
Technology Development Board and Bharat Biotech will put in ₹200 crore each to create a continuous corpus of ₹400 crore for the partnership project.
The Kashmir Files earns ₹60 cr in 5 days at box office
The film, which has been endorsed by prime minister Narendra Modi, racked up ₹18 crore on Tuesday.
EKI Energy, European oil & gas cos plan free stoves to reduce emissions
The company is in advanced discussions with some of the European oil and gas majors for partnering.