From 0 to 50% of sales; how Chanderi weavers of MP leveraged social media
Technology had made an inroad in the community around 2010 but pandemic and the lockdown brought a transformation
Technology had made an inroad in the community around 2010 but pandemic and the lockdown brought a transformation
A veteran at Paris Haute Couture Week and Paris fashion weeks, the Delhi-based couturier journeys Indian craft to sustain thousands of weavers and artisans, and create a fashion language.