enterprise Durga Puja potters at 60% of pre-Covid business; guess who's the culprit! During Covid, many people started using social media, especially YouTube, for making small clay idols at home. This has hit professional potters' business By Vanita Srivastava
opinion From 0 to 50% of sales; how Chanderi weavers of MP leveraged social media Technology had made an inroad in the community around 2010 but pandemic and the lockdown brought a transformation By Vanita Srivastava
macro Bhopali Batua’s fight for reinvention: Struggle of the heritage The ‘Bhopali Batua’ – a traditional heritage of Bhopal has become a designer accessory. However, the shortage of skilled manpower and financial hiccups is gradually eclipsing it into oblivion. By Vanita Srivastava
macro The great struggle of Banarasi Paan The Banarasi paan is a spread of areca nuts, catechu (kattha) of fresh betel leaf, tobacco, and slaked lime, to which other ingredients like rose petals (gulkand), silver foil (varakh) are added. By Vanita Srivastava
macro This Banarasi saree hub makes a slow recovery after Covid Banarasi saree manufacturers are weathering the market fluctuations caused by Covid in Varanasi. Businesses say the demand for handloom sarees is up but supply is not in sync. By Vanita Srivastava
