Jasmeet Kaur Srivastava & Gitanjali Ghate, 

Two minutes with Srivastava and Ghate is all you need to figure out they are two sides of the same coin. Srivastava, the business manager, and Ghate, the psychologist, use their qualitative research outfit, The Third Eye, to offer insight into consumer behaviour. Whether getting DeBeers to tap local demand by creating brands such as Nakshatra, or convincing Cadbury India to enter the rural markets, the two have successfully conducted studies that chart the success of a product or a service. Clients such as UTV, Marico, ITC, Asian Paints, Colgate-Palmolive, or the Lodha Group launch their products betting big on The Third Eye’s studies. “A part of our business is always about having your ear to the ground,” says Srivastava. Ghate adds: “The other part is about figuring out how the customer relates to a germ of an opportunity.” They must be doing it right, since The Third Eye grew 35% in the past year.