Kalli Purie has over the years rebooted the print-based India Today Group into a digital and TV powerhouse. Last year, it launched India Today Originals, which produces series and features for streaming & audio platforms. The group has got into gaming. Going further with the bouquet of Tak channels, it launched Tak App, the country’s first personalised video-only news app. The app has 20 channels offering content in 11 genres and four languages, Hindi, Marathi, Gujarati and Gurmukhi. The Tak universe had 8.3 billion video views on social platforms during the year.
Meanwhile, Aaj Tak’s YouTube subscriber base crossed 50 million as it retained its position as the World’s Most Subscribed and Watched News Channel on YouTube. Aaj Tak and India Today are also the first news channels available on Alexa. As the media business began to pick up after the pandemic, TV Today Network’s revenues rose to ₹930 crore in FY22 from ₹783 crore in FY21. Net profit rose to ₹181.5 crore from ₹131 crore in FY21. — Anup Jayaram